This is the first in a five-part series that looks into social media marketing moving into 2021. Part One examines the marketing industry’s ongoing challenge with understanding and processing its data, and how this contributes to poor decision-making related to social media marketing.
Read moreBook Excerpt: A Triumph of Hope Part Two: Time to Come Clean About Social Media Marketing
This is the second in a five-part series that looks into social media marketing moving into 2021. Part One examined the marketing industry’s ongoing challenge with understanding and processing its data, and how this contributes to poor decision-making related to social media marketing.
Read moreBook Excerpt: A Triumph of Hope Part Three: Undoing Marketers’ Confirmation Biases
This is the third in a five-part series that looks into social media marketing moving into 2021. Part One examined the marketing industry’s ongoing challenge with understanding and processing its data, and how this contributes to poor decision-making related to social media marketing.
Read moreBook Excerpt: A Triumph of Hope Part Four: The Case for Social Media in Customer Care
This the fourth in a five-part series that looks into social media marketing moving into 2021. Part One examined the marketing industry’s ongoing challenge with understanding and processing its data, and how this contributes to poor decision-making related to social media marketing.
Read moreBook Excerpt: A Triumph of Hope Part Five: The Shift from Social Media Marketing to Social Care
Header Photo by Dawid Zawiła on Unsplash
This is the last in a five-part series that looks into social media marketing moving into 2021. Part One examined the marketing industry’s ongoing challenge with understanding and processing its data, and how this contributes to poor decision-making related to social media marketing.
Read more