“Well-written, fast-paced...This important—and timely—book [has] useful advice for the next generation of leaders in all fields whose platforms will increasingly be digital in the years to come.”
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Seven-Time Award Winner
Leading in a Social World won first place, Business and Economics Ebook from the Royal Dragonfly Book Awards, a worldwide book competition that honors excellence in all types of literature.
It won first place in the Non Fiction, Business category of Colorado Independent Publishers Association’s annual EVVY awards.
It won a Nautilus Book Awards Silver Medal in the category of Business & Leadership. Nautilus Book Awards recognize “better books for a better world.”
It is one of four finalists in the American Book Fest’s Best Book Awards, Marketing, out of thousands of entries from authors and publishers around the world.
It is one of three finalists in the National Indie Excellence Awards, category of Marketing and Public Relations. NIEA recognizes "self-publishing and small independent presses going the extra mile to produce books of excellence in every aspect."
It is also is the finalist in The Readers' Favorite International Book Award Contest which features thousands of contestants from over a dozen countries, ranging from new independent authors to NYT best-sellers and celebrities.
And it is one of eight finalists in the Independent Author Network Book of the Year Awards, Non-Fiction, Business/Sales/Finance category.
“A terrific companion read to bestsellers The Hype Machine (Sinan Aral) and Quantum Marketing (Raja Rajamannar).”
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Act like a leader and see more returns from your social media activities.
Marketers have long had their hands on the levers of social media, and have biased us into a way of thinking about online social constructs that actually stands in contrast to the way social networks generate value.
Leading in a Social World exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals, leaders, organizations and brands rely, and the questionable data upon which many of their decisions are based. The better way is through building social capital—not with better marketing skills, but with stronger leadership acumen. Leading in a Social World shows you how.
A five-part blog post from Leading in a Social World that explores the questionable data and data practices surrounding social media marketing, and how it’s misguiding brands.
First-time author Aaron Templer is a 20+ year marketing leader with a music problem. He is the Founder + CXO of a full-service brand and marketing firm, Three Over Four, and is an on-and-off adjunct professor. He is involved with the American Marketing Association as a past chapter president, professional instructor, and President of its Professional Chapters Council. Aaron is also a percussionist in various projects around Denver. Some call him the Gora Dhol Wallah.