It starts with loose-ends anxiety. Marketing efforts to find customers and get them to care are all different… inconsistent. We know our value, but what matters most to our customers? And where are they?
Then, the telling of our story. There’re so many things we should be doing. What’s the best use of our marketing dollars? Our competitors are all over social media and we aren’t. Our advertising is shotgun. Our website headlines differ from direct mail. An under-managed PR firm. Wasted money.
I consult with people who’ve come to realize that the management of their brand is every bit as important as the other disciplines in their business. I’m not for everyone: I add value to people who invest in their story and the people needed to spread it.
Borrowing from leadership and brand management disciplines, I’m interested in influence. Moving the people you need involved in your brand’s efforts to act. Internal employees. New customers. Allies. Groups.
First comes the brand model: A five-to-eight dimension model that articulates your brand’s stakeholder and its story as it relates to why they should care. Because brands transcend any one marketing tactic, my plans result in meaning for everyone involved with your brand. Not just the role your creative services department or agency plays. It’s a model that helps everyone understand what makes your brand meaningful, why it’s different, who cares, and why it matters.
Then I create integrated marketing communications plans free from agency bias. Because I work from a highly flexible business model, your marketing plan will be right for your business context, not your agency’s.
I implement and execute with a model born from the Free Agent Age: by pulling together the right team—right talented, right sized, right experienced, and right budgeted.
I’ve planned and executed marking across many disciplines:
Tag/Brand energy lines
Logos and Identities
Public relations, media relations
Cultural shifts and training
Sales planning and integration
(materials, training, tracking)
In-house creative department management and talent flow
Creative process management
Agency vetting and management
ROI and data tracking
Aaron is a tremendously talented consultant and his approach and style bring forth great outcomes. When I started Go Code Colorado, I had no idea how to explain a first-of-its-kind government funded civic software apps challenge that was designed to spur economic development. Enter Aaron. More than just create a tag line, brand name, and all the marketing collateral you’d expect, Aaron gave Go Code Colorado life—a brand everyone involved could believe in. So if you want an extraordinary brand, contact Aaron: an unassuming marketing professional who gets things done.
Senior Product Manager, Accela and Founder/Former Program Manager, Go Code Colorado
Aaron’s presence and skill were invaluable at the early stages of my enterprise. His thoughtful guidance helped to bring forth a memorable name along with a brand that is now building a community of supporters and followers which continues to grow and connect with us in wonderful ways. Thank you Aaron!
Aaron Templer brings coherence to an organization’s overall messaging strategy. The brand manifesto that Aaron produced for our undergraduate college spoke to our core values, our service commitments, and our expectations for staff and faculty interactions with students and their families. Aaron studied us with great care, and as a result generated a meaningful plan of action.
Stuart J. Sigman, Ph.D.
Former Provost and Dean,
Liberal Arts University