I spent some time with Nicole today, one of my favorite designers in the universe. It reminded me why I (all of us) need to be surrounded by the creative mind more. I’ve written about this before, but there’s some simplicity in my take-aways today.
They speak plain english.
Nicole is working with me to complete a brand platform I’m developing for a client. This client’s brand is fairly complex, and our constant challenge is to speak plainly so our stakeholders will understand why they should engage.
His brand centers around moments of transformation. Those times when we get it – big or small, moments of Yes! Moments of exploding fist-bumps.
Today Nicole says to me: “This brand is how it makes people feel. Not what it is.”
They draw a lot.
Unafraid of sharing an idea in rough form, creative minds etch stuff out to make thoughts come alive.
Today Nicole created a gap map without even meaning to.
Enough with the data, Nicole seemed to demand. Where do they shop? What do they do on weekends? Do they care where their food comes from?
Thanks Nicole for reminding me how to better connect.