Comments on: The virus inside agencies http://aarontempler.com/the-virus-inside-agencies/ strategy • branding • marketing • communications Wed, 21 Jul 2010 17:13:29 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Who people do business with : Aaron Templer's blog | Branding, marketing, communications | Denver, Colorado http://aarontempler.com/the-virus-inside-agencies/comment-page-1/#comment-37 Who people do business with : Aaron Templer's blog | Branding, marketing, communications | Denver, Colorado Tue, 24 Nov 2009 23:26:12 +0000 http://aarontempler.com/test/?p=376#comment-37 [...] joke at the expense of the ever stupid and boorish client providing me with another opportunity for my soapbox: the ad agency industry is struggling to demonstrate its value in today’s radically changing [...] [...] joke at the expense of the ever stupid and boorish client providing me with another opportunity for my soapbox: the ad agency industry is struggling to demonstrate its value in today’s radically changing [...]

]]> By: Email to a web architect : Aaron Templer's blog | Branding, marketing, communications | Denver, Colorado http://aarontempler.com/the-virus-inside-agencies/comment-page-1/#comment-32 Email to a web architect : Aaron Templer's blog | Branding, marketing, communications | Denver, Colorado Wed, 09 Sep 2009 21:59:25 +0000 http://aarontempler.com/test/?p=376#comment-32 [...] instead of getting serious about it again, allow me pull out my broad brush and take a crack at this kind of thing from the other [...] [...] instead of getting serious about it again, allow me pull out my broad brush and take a crack at this kind of thing from the other [...]

]]> By: AT http://aarontempler.com/the-virus-inside-agencies/comment-page-1/#comment-13 AT Thu, 16 Jul 2009 15:35:24 +0000 http://aarontempler.com/test/?p=376#comment-13 Well, it’s with a few mixed emotions that I thank you for taking the time to be the first to respond to this post. It’s obviously a new blog, and I’m so new to the exercise that I still have that new blogger smell. So while I’m glad to have the response, I’m disappointed to have miscommunicated in such a way that it solicited such a defensive and cheeky response. I was trying to illustrate the chasm of thinking between agencies and the businesses that agencies serve. I found your posts to contain ideas about what clients expect from agencies and consultants – a baseline. Not a breakthrough idea. More to the point, I can’t imagine in my wildest dreams ever disrespecting a client by calling them a “spineless wonder.” As for complex relationships, I deliberately used the word “stakeholder,” not “shareholder.” A few seconds of research on the internet will reveal the difference. Apparently I missed the mark (with you, anyway). Or you buttressed my point. Either way, thanks again for taking the time to respond. Given the volume of posts over the years from The Denver Egotist (which I very much enjoy) I can imagine how busy you must be. Well, it’s with a few mixed emotions that I thank you for taking the time to be the first to respond to this post. It’s obviously a new blog, and I’m so new to the exercise that I still have that new blogger smell. So while I’m glad to have the response, I’m disappointed to have miscommunicated in such a way that it solicited such a defensive and cheeky response.

I was trying to illustrate the chasm of thinking between agencies and the businesses that agencies serve. I found your posts to contain ideas about what clients expect from agencies and consultants – a baseline. Not a breakthrough idea. More to the point, I can’t imagine in my wildest dreams ever disrespecting a client by calling them a “spineless wonder.”

As for complex relationships, I deliberately used the word “stakeholder,” not “shareholder.” A few seconds of research on the internet will reveal the difference.

Apparently I missed the mark (with you, anyway). Or you buttressed my point. Either way, thanks again for taking the time to respond. Given the volume of posts over the years from The Denver Egotist (which I very much enjoy) I can imagine how busy you must be.

]]> By: Felix http://aarontempler.com/the-virus-inside-agencies/comment-page-1/#comment-12 Felix Wed, 15 Jul 2009 21:59:43 +0000 http://aarontempler.com/test/?p=376#comment-12 Allow me to be the first, and probably only person, to comment on this verbal diarrhea. I'm not entirely sure that you've done any research to back up your article; two of the four examples you use are from my column. So, let me ask you this - what is wrong with considering your ideas before presenting them to a client? What is wrong with wondering if you would your own money on an out-of-the-box idea? In my opinion, this is the kind of thinking that most agencies do not do. ROI is just what the article is talking about - make the most of the client's money to get more back in return. Don't do a flashy idea for the sake of it, do something that works. Isn't that the point? And as far as advice to a client goes, you seem to be under the misconception that all clients are working for shareholders and ultimately have no choice about the marketing decisions they make. And yet, some clients manage to trust an agency, follow some of the advice in the article, and go on to give the shareholders way more in return. There are good clients, there are bad clients, but they all report to the same basic management and monetary structure. So that, my friend, is no excuse for poor work and you cannot blame bad client decisions on "more complex relationships." Gimme a break. Maybe you can sit down and ponder that one when you're not trawling the internet for a few seconds of research. Allow me to be the first, and probably only person, to comment on this verbal diarrhea. I’m not entirely sure that you’ve done any research to back up your article; two of the four examples you use are from my column. So, let me ask you this – what is wrong with considering your ideas before presenting them to a client? What is wrong with wondering if you would your own money on an out-of-the-box idea? In my opinion, this is the kind of thinking that most agencies do not do. ROI is just what the article is talking about – make the most of the client’s money to get more back in return. Don’t do a flashy idea for the sake of it, do something that works. Isn’t that the point? And as far as advice to a client goes, you seem to be under the misconception that all clients are working for shareholders and ultimately have no choice about the marketing decisions they make. And yet, some clients manage to trust an agency, follow some of the advice in the article, and go on to give the shareholders way more in return. There are good clients, there are bad clients, but they all report to the same basic management and monetary structure. So that, my friend, is no excuse for poor work and you cannot blame bad client decisions on “more complex relationships.” Gimme a break. Maybe you can sit down and ponder that one when you’re not trawling the internet for a few seconds of research.

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