http://aarontempler.com/strategy-branding-and-health-care-why-values-go-beyond-benevolence/ strategy • branding • marketing • communications Fri, 02 Dec 2011 08:31:53 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://aarontempler.com/strategy-branding-and-health-care-why-values-go-beyond-benevolence/comment-page-1/#comment-54 What short’ll getcha : Aaron Templer's blog | Branding, marketing, communications | Denver, Colorado Thu, 07 Jan 2010 00:15:42 +0000 http://aarontempler.com/?p=770#comment-54 [...] always directly address this dynamic. I explain it fairly well here I think. But re-reading this post I think I came across more self-righteous than I [...] [...] always directly address this dynamic. I explain it fairly well here I think. But re-reading this post I think I came across more self-righteous than I [...]

]]> http://aarontempler.com/strategy-branding-and-health-care-why-values-go-beyond-benevolence/comment-page-1/#comment-31 Tom Falk Thu, 20 Aug 2009 02:09:19 +0000 http://aarontempler.com/?p=770#comment-31 Aaron, the current healthcare debate is off the mark. The single most important thing we can do to improve our healthcare is for people to start asking questions about how much stuff cost, asking their doctor why they are recommending a specific treatment or series of tests. If you are in a health plan that pays 80% or more one rarely asks and this is the essense of our problem. The values discussion around healthcare is a good one. Should everyone in the country have access to good healthcare regardless if they can pay for it or not? If you have a pre-existing contition is it right for insurance companies to have a rider that excludes any complication or healthcare related to a pre-existing condition? Should detox be covered for recovering alcholics? Should abortions be covered? This are ethical questions and as you stated this is where it all starts. Drawing the boundaries around what is acceptable is a good start, then go from there i.e., a common baseline. Aaron, the current healthcare debate is off the mark. The single most important thing we can do to improve our healthcare is for people to start asking questions about how much stuff cost, asking their doctor why they are recommending a specific treatment or series of tests. If you are in a health plan that pays 80% or more one rarely asks and this is the essense of our problem. The values discussion around healthcare is a good one. Should everyone in the country have access to good healthcare regardless if they can pay for it or not? If you have a pre-existing contition is it right for insurance companies to have a rider that excludes any complication or healthcare related to a pre-existing condition? Should detox be covered for recovering alcholics? Should abortions be covered? This are ethical questions and as you stated this is where it all starts. Drawing the boundaries around what is acceptable is a good start, then go from there i.e., a common baseline.

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