The sad thing is, Tiger knows how to practice

tigerI’ve blogged a few times about how rare practicing is in business. In the context of social media, and in the public relations domain.

Exactly opposite of athletes and musicians, working professionals spend 99% of their time executing and 1% of their time practicing. It’s hard to find places in business to practice. So when you do, you have to take advantage of them.

It’s not surprising to see Tiger Woods recognize the need to get out in front of stories during a crises. He’s a smart guy. He proves it in this article, where he comments aabout Michael Vick back in 2007:

b2_quoteIf you made that big a mistake, you got to come out and just be contrite, be honest, and just tell the public ‘I was wrong’…I think waiting a long time got a lot of people polarized.”

So he knew, just like most of know, how to manage in a crises. But knowing isn’t the thing. Executing is. And he of all people should know that effective execution requires practice.