Are values solely the domain of the client? The brand?
Watch this video. Maybe not new to many of you, but important.
I can’t ever remember hearing about the agencies responsible for this kind of work coming under criticism. Can somebody point me to an instance? Because I’m wondering why. Is it wrong to keep the agencies responsible for this stuff out scrutiny? Why are they immune from criticism? Can’t they say no to the work?
Arthur Anderson wasn’t exactly excused in the Eron’s misdeeds.
Values matter. We make decisions based on them. Those decisions create good, spread ideas, move us forward. Or they contribute to the dynamics in our world we know aren’t of value.
I bet that there’re more than a few agencies who’ve turned down work like this. I’d love to hear their stories. Where can you search for Not Agency of Record? I’d like to get inspired by the work of those kinds of agencies. Not these.