Once more, the personal brand thing

I’m guest blog posting again. This time with The Redhead, Erika Napoletano. One of my favorite people on the social web because she’s herself to the end. Without apologies. Love her style or hate it, you know what’cher gettin. She builds trust, proving that authenticity rules in today’s world.

What better place, I figured, to write a bit more about personal branding. Because what Erika does can be called Personal Branding, but it might be something more.

You can check out my post here. And by all means: add Readhead Writing to your RSS feed. Rants writing and musings that will make your day better. And maybe make you re-think about what authenticity really means. I know she did for me.