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	<title>Aaron Templer &#187; Free Agent Adventures</title>
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	<link>http://aarontempler.com</link>
	<description>strategy • branding • marketing • communications</description>
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		<title>Director of Social Capital and other cool stuff</title>
		<link>http://aarontempler.com/director-of-social-capital-and-other-cool-stuff/</link>
		<comments>http://aarontempler.com/director-of-social-capital-and-other-cool-stuff/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 16:11:12 +0000</pubDate>
		<dc:creator>Aaron Templer</dc:creator>
				<category><![CDATA[AT's Approach]]></category>
		<category><![CDATA[Free Agent Adventures]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://aarontempler.com/?p=2204</guid>
		<description><![CDATA[I nursed a cold in front of the TV Friday night. Given the election season in Colorado, this was an exercise for the mute button.
I wonder how it would feel knowing you’ve achieved something in your life by primarily bringing down the competition instead of proving your own worth? Would you consider that an achievement?
This, [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2211" class="wp-caption alignleft" style="width: 260px"><a rel="attachment wp-att-2211" href="http://aarontempler.com/director-of-social-capital-and-other-cool-stuff/atrainbow/"><img class="size-full wp-image-2211" title="ATRainbow" src="http://aarontempler.com/wp-content/uploads/2010/10/ATRainbow.png" alt="Feelin all rainbow-y today." width="250" height="252" /></a><p class="wp-caption-text">Feelin all rainbow-y today.</p></div>
<p>I nursed a cold in front of the TV Friday night. Given the election season in Colorado, this was an exercise for the mute button.</p>
<p>I wonder how it would feel knowing you’ve achieved something in your life by primarily bringing down the competition instead of proving your own worth? Would you consider that an achievement?</p>
<p>This, even more than the general nastiness of the ads, was depressing. Due to the onslaught of negativity, I’m feeling a strange urge to contribute something positive to the morass. My part to counter the vibe as it were. After all, there so many more people dedicated to (as a client of mine put it) staying focused on the <em>we’ve never been here before</em> as opposed to the <em>this isn’t working.</em></p>
<p>People with a profound awareness of this reality are all around me. I’m a lucky guy. A few examples from the work side of my life that’s keeping me hopeful:</p>
<p><span id="more-2204"></span></p>
<p>I helped write a job description for a client recently. The title of the job was Director of Social Capital. How cool is that?</p>
<p>I’ve just begun consulting work for a client who’s starting a business based on values. Yep &#8211; the economic logic will come after we (I’m honored that he thinks of me as a partner in this process, beyond a client-consultant relationship) decide the kind of enterprise we want to build, and how we want to run it. How cool is that?</p>
<p>I finished a branding platform project for a client who’s interested in changing the way we think about food. How we source it, how much of it we should eat, and how it’s crafted. They’re trying to grow as much of their own ingredients as possible. They think of food as something to honor, not as a resource. They welcome all staff voices at the table regardless of their job title. The owner has visions of a hog farm to create a zero-waste enterprise. How cool is that?</p>
<p>I’m in the midst of branding an institute that, if the vision comes to be, will facilitate sustainable development training for leaders. Not just the environmental integrity part that we all know about. But integrating environmental integrity with social justice and economic prosperity into the core strategies of running businesses. One of the leaders in this initiative truly believes that this notion of sustainability will be to our future business leaders what quality is to us. That it will soon enough transcend the “latest idea” into the ticket to play in business. How cool is that?</p>
<p>I’m lucky, fortunate, psyched&#8230; <em>animated</em> as my entrepreneur client puts it.  These politicians can make their hay the way they need to make it. I’ll side with people who are looking at the opportunities.</p>
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		<title>A few ways to stop intellectual load shedding</title>
		<link>http://aarontempler.com/a-few-ways-to-stop-intellectual-load-shedding/</link>
		<comments>http://aarontempler.com/a-few-ways-to-stop-intellectual-load-shedding/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 16:05:16 +0000</pubDate>
		<dc:creator>Aaron Templer</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Free Agent Adventures]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[factory thinking]]></category>
		<category><![CDATA[load shedding]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[sustainable development]]></category>

		<guid isPermaLink="false">http://aarontempler.com/?p=2170</guid>
		<description><![CDATA[There are many places in the world that have regular “load shedding,” or rolling blackouts. It’s a fact of daily life.
When I travel with my wife and in-laws to India, we stay in a small townhouse in Nashik, Maharashtra. Load shedding is as much a part of our daily planning as what we need to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/3336/155407777/"><img class="size-medium wp-image-2175 alignleft" title="[Panorama]-Partial-Blackout" src="http://aarontempler.com/wp-content/uploads/2010/10/Panorama-Partial-Blackout-300x139.png" alt="[Panorama]-Partial-Blackout" width="300" height="139" /></a>There are many places in the world that have regular “load shedding,” or rolling blackouts. It’s a fact of daily life.</p>
<p>When I travel with my wife and in-laws to India, we stay in a small townhouse in Nashik, Maharashtra. Load shedding is as much a part of our daily planning as what we need to get at market. It effects shower schedules (water is heated by an individual, portable “geyser” that runs on electricity), which cascades into breakfast schedules, which cascades into when we can leave the house, which cascades into when we’ll be able to meet with a visiting relative, which cascades into where we need to be for lunch (the main meal of the day), which inevitably bumps into the next scheduled load shedding.</p>
<p><span id="more-2170"></span></p>
<p>The system is such that these rolling blackouts are fairly predictable. But not always. And I can’t help but think of the amount of drain this causes a society, particularly its business. Not that the people in these places are somehow disadvantaged, or can’t manage it. They aren’t, can, and do. But it’s impossible not to conclude that it distracts people from the general <em>getting on with things</em>.</p>
<p>I sat in a darkened coffee shop in Denver, Colorado as I wrote this. The power was out for blocks. Word was that a semi truck hit a power pole down the street. Predictably, this caused consternation among the shop owner and we, the entitled patrons. As if it was intentional. Like the truck driver wasn’t put out as well.</p>
<p>Coincidentally, I had <a href="http://www.typepad.com/services/trackback/6a00d83451b31569e20133f50282ed970b" target="_blank">Seth Godin&#8217;s blog post</a> cached. A call to arms, of sorts, for the kind of “pro business” policies we should demand of our politicians in the 21st century. What government and politicians are talking about are actually “pro factory,” and that today&#8217;s policies should instead facilitate innovation, invest in solid infrastructure, and put an end to the race toward a cost-cutting bottom.</p>
<p>Godin’s thoughts aren’t necessarily new (here&#8217;s but <a href="http://www.jonathonporritt.com/pages/" target="_blank">one guy that&#8217;s been at this for a while</a>). They’re well articulated, succinct, and (as always) thought engaging. It&#8217;s sustainable development <em>Godinized</em> &#8211; the balance of economic prosperity with environmental integrity and social justice. And yes business needs forward-thinking infrastructure, clearly (my friend the coffee shop owner can probably feel the dollars tick away with every moment the power is out.)</p>
<p>All of us in the coffee shop will survive this outage I’m quite sure. But I sit here listening to the rants and complaints around me, thinking of Nashik, and how we take our infrastructure for granted here in the U.S. You rarely hear a complaint about load shedding in India. You just work with it. But here, reliable power is expected.</p>
<p>I&#8217;m asking myself: when will sustainable development be that to business? When will it be the ticket to play? How much longer do we need to talk about it?</p>
<p>Seems to me that what we really need is momentum with the kind of thinking Godin writes about. Turning these thoughts into action. We have, it seems, a kind of intellectual load shedding in business, among our leaders, and within each and every one of us.</p>
<p>You can almost predict when factory thinking and sustainable-change thinking flow and when they ebb. Earnings reports are due (we cut costs with layoffs); someone is up for election (it’s the economy stupid); I need to please my new boss (that’s an unsustainable approach but I’ll wait to challenge it until I’m well ensconced in the senior team); I’ll propose the safe idea to land the client (sure, I can help you brand yourself as Green despite no Green initiatives in sight).</p>
<p>You might say Godin’s ideas aren’t innovative. They’re necessary. And just like energy-challenged places like India need to develop solutions to the burden put on their infrastructure, the U.S. needs our sustainable development discussions to migrate into the mainstream and into action for actual change.</p>
<p>And as <a href="http://www.jimcollins.com/article_topics/articles/good-to-great.html" target="_blank">Jim Collins will tell you</a>, change isn’t an event. It’s a slow, deliberate process that involves real people making decisions, choices, and putting their shoulder to the flywheel for the long haul.</p>
<p>So what can we everyday dilettantes do? I’m not sure. But some thoughts:</p>
<p><strong>Use our talents for good.</strong> Choose clients that align with non-factory thinking. Challenge our existing ones to move in that direction, despite the risks to our own bottom line. We make choices about who we share our value with every day. <em>Will they pay me? Can I add value? Will they recommend me? Is it in service toward my business goals?</em></p>
<p>So why not: <em>Is this client making the world a sustainable place? Do they care about what they’re doing to our community: developing the talent in it, the state of the environment around it, and the long-term economic viability of it?</em></p>
<p><strong>Find inspiration in &#8211; and celebrate &#8211; those who do it now.</strong> I don’t know about you, but I&#8217;m weary of the <a href="http://www.fastcompany.com/1665887/alex-bogusky-resign-mdc" target="_blank">executive who found a conscience</a> after pulling bags of money from a corrupt system. We all know unsung people who have always worked for good. Followed their values. And do it every day. Seems to me that people like my interfaith dude <a href="http://timbrauhn.com/making-lists-of-lives-to-save/" target="_blank">Tim</a>, my musician hero <a href="http://rudreshm.com/projects#indo-pak" target="_blank">Rudresh</a>, and everybody’s favorite film maker <a href="http://www.pleasefeedtheanimals.com/2010/05/17/this-life-is-under-construction-please-check-back-later/" target="_blank">Erik </a>can offer us more guidance toward a sustained approach to business than someone who never did it until they felt financially comfortable.</p>
<p><strong>Be bold and challenge the status quo.</strong> You read Seth. The <a href="http://sethgodin.typepad.com/seths_blog/2006/04/no_to_average.html" target="_blank">middle isn’t safe for our careers</a>. It’s soul-sapping and we won’t make a mark anyway. Take a stand. If our sense of upward mobility doesn’t convince us, it&#8217;s time our sense of ethics does. Just like we won’t sit quiet if someone makes a racist or misogynistic comment in the workplace, isn’t it our job to say something when we see factory thinking infecting business? Isn’t our future worthy of a top priority in the moral mix?</p>
<p>There’s another ethical issue here. It’s our professional duty to help our employers or clients stay competitive in today’s landscape. In the end, it’s what they’re paying us for. Let&#8217;s give them a <a href="http://blog.social-advantage.com/2009/08/whole-foods-conscious-capitalism.html" target="_blank">Whole Foods case study</a>. Point them to <a href="http://investor.shareholder.com/newmont/releasedetail.cfm?ReleaseID=510108" target="_blank">Newmont Mining</a>. Hip them to the <a href="http://hbr.org/product/sustainability-and-competitive-advantage/an/SMR327-PDF-ENG" target="_blank">bona fide, numbers-crunching reasons</a> why they need to kill factory thinking.</p>
<p><strong>Cut your cable T.V., remove the satellite.</strong> Honestly. We know CNN does not represent the future way by which we as citizens will be informed. <a href="http://blogs.law.harvard.edu/doc/2010/10/12/kcets-brave-move/" target="_blank">It’s almost uncontroversial</a>. So cut it. Go to the local movie house again. Watch YouTube. Comment on blogs: call out the bullshit, share the good stuff. Start being a part of the <em>new</em> right now &#8211; it&#8217;s an ever-changing environment that you can take part in shaping &#8211; and unplug from the toxic matrix that Big Media is a part of.</p>
<p><strong>Reuse stuff.</strong> It’s almost as if recycling has become our &#8220;out,&#8221; a cleanser for our guilty consumer souls. It helps us blissfully ignore what we know to be true: <a href="http://www.sciencedaily.com/releases/2007/06/070615075506.htm" target="_blank">it isn’t enough</a>. The <a href="http://en.wikipedia.org/wiki/Planned_obsolescence" target="_blank">theories of obsolescence</a> are as irrelevant today as <a href="http://en.wikipedia.org/wiki/Victor_Lebow" target="_blank">Victor LeBow</a> himself. I’m always surprised at how much longer something lasts compared to my desire to have a new thing. And when we skip a few iterations &#8211; like when I finally traded in my first generation 4 GB iPhone for the iPhone 4 &#8211; it’s actually more satisfying. <em>Damn this thing is nice</em>.</p>
<p>It’s time to step off the consumption merry-go-round. Let’s close that ride. It isn&#8217;t sustainable.</p>
<p>What else can we, as professionals who make decisions and act, do to move us from load-shedding thought into actual change?</p>
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		<title>Your client the leader</title>
		<link>http://aarontempler.com/your-client-the-leader/</link>
		<comments>http://aarontempler.com/your-client-the-leader/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 17:58:05 +0000</pubDate>
		<dc:creator>Aaron Templer</dc:creator>
				<category><![CDATA[AT's Approach]]></category>
		<category><![CDATA[Free Agent Adventures]]></category>

		<guid isPermaLink="false">http://aarontempler.com/?p=2160</guid>
		<description><![CDATA[Not that anyone who knows me or reads this blog (both of you) needs another rant about people who rant about the stupid and irritating client. I’ve done that before.
But I was recently face-to-face with a few consultants and business owners who’ve motivated to write a bit more about this. I not sure why this [...]]]></description>
			<content:encoded><![CDATA[<p>Not that anyone who knows me or reads this blog (both of you) needs another rant about people who rant about the stupid and irritating client. <a href="http://aarontempler.com/the-virus-inside-agencies/">I’ve done that before</a>.</p>
<p>But I was recently face-to-face with a few consultants and business owners who’ve motivated to write a bit more about this. I not sure why this is still in my craw, but here it is.</p>
<p>If your client isn’t doing something that is painfully obvious to you, it’s a sign that your client has a leadership maturity to be admired. That you know about their stupid actions or doltish inactions at all &#8211; that is, that <em>they called you in the first place</em> &#8211; is a signal that they realize they have a weakness and are serious enough in what they do to put their ego aside and call in someone to help.</p>
<p>Would that it were me.</p>
<p>We shouldn’t be dismayed or amazed at what they aren’t doing or don’t know. I’m quite sure that every one of us would seem like a child in the presence of certain experts who’d point out our inadequacies and how dangerously close to the edge we are in either missing a huge opportunity or screwing something up for good. An intellectual property lawyer (that image on my blog isn&#8217;t Creative Commons licensed?), a leadership expert (there&#8217;s more to social capital beyond my Twitter follower count?), an accountant (I can&#8217;t defend that in an audit?), a finance strategist (a traunch? leveraged growth?), an employment lawyer (I can get sued for that?), an innovation consultant (innovation is a <em>discipline</em>, not just big ideas?).</p>
<p>I for one am exceedingly unimpressed by a consultant who asks me to be astonished at their stupid client. Yeah, I get that. They called you, right?</p>
<p>It’s much more fulfilling to have a conversation with someone who’s willing to share how they went about solving the problem. And maybe even admiring the client for calling them in the first place.</p>
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		<title>Two lessons in collaboration and learning</title>
		<link>http://aarontempler.com/two-lessons-in-collaboration-and-learning/</link>
		<comments>http://aarontempler.com/two-lessons-in-collaboration-and-learning/#comments</comments>
		<pubDate>Mon, 17 May 2010 16:35:00 +0000</pubDate>
		<dc:creator>Aaron Templer</dc:creator>
				<category><![CDATA[AT's Approach]]></category>
		<category><![CDATA[Free Agent Adventures]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social web]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[facilitation]]></category>
		<category><![CDATA[guest lecture]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[shared learning]]></category>
		<category><![CDATA[social web]]></category>

		<guid isPermaLink="false">http://aarontempler.com/?p=1968</guid>
		<description><![CDATA[I had an interesting week of facilitating workshops and guest lecturing. Standing in front of people and trying to add value – acting like (as my late uncle used to say) I knew what I was doing.
Two key takeaways from the week of acting like I knew what I was doing:

People know this stuff. Let [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1980" class="wp-caption alignleft" style="width: 310px"><a href="http://www.flickr.com/photos/primejunta/371731667/"><img class="size-full wp-image-1980" title="catsanddogs" src="http://aarontempler.com/wp-content/uploads/2010/05/catsanddogs.png" alt="There are new bedfellows in the world of communications." width="300" height="200" /></a><p class="wp-caption-text">There are new bedfellows in the world of communications.</p></div>
<p>I had an interesting week of facilitating workshops and guest lecturing. Standing in front of people and trying to add value – acting like (as my late uncle used to say) I knew what I was doing.</p>
<p>Two key takeaways from the week of acting like I knew what I was doing:</p>
<p><span id="more-1968"></span></p>
<h4>People know this stuff. Let them uncover it.</h4>
<p>I co-facilitated workshops on creating a communications plan for a leadership summit of some 200 people. The context of this group is one of tackling an enormous, multi-year endeavor with a dizzying landscape of stakeholders – deep government involvement, private industry engagement, for- and non-profit group alignment, complex technology requirements, countless values competing, and all within an industry in the midst of very real disruption.</p>
<p>In a world where the web is social (thus communications to inspire action and change is all about building trust) the summit was a powerful reminder that much of what we’re dealing with is actually common sense. Appealing to the audience’s intuition of developing relationships and the kind of leadership acumen it takes to succeed in today’s interconnected world was surprisingly straight-forward.</p>
<p>Ask a few questions, get a few folks to share an experience or two and you’re on you’re way to inspiring a shared learning moment. Much more effective than imposing something outside of their context.</p>
<p>This is also how we built our template for a communications plan: we let the members of the audience who’ve done this work before share their best practices. Then we continued to share the peer-developed plan template and best practices throughout the day. I think it was much more effective than if we had stood up there and tried to decree something.</p>
<p>When I guest lectured a few days later, I did the exact opposite. I made assumptions about the audience from past experiences in similar settings. Then I promptly preached.</p>
<p>About a third of the way through, when I sensed some disengagement, it occurred to me that I never polled the audience to better understand their level of understanding (head slap). And it was difficult to recover.</p>
<p>Why didn’t I apply what I know to be true and effective for the guest lecture engagement, especially after I saw it work so well in the workshop setting a few days before? Dunno. I had some new speaker-support stuff that I was excited to show. Maybe that exuberance (hubris?) led me astray. But the difference was clear.</p>
<h4>Surround yourself with smart people who don&#8217;t do exactly what you do.</h4>
<p>I co-facilitated the workshops with <a href="http://www.groupplusllc.com/home/associates/consultants" target="_blank">Judah  Thornewill</a>. A brilliant guy (and fellow creative-mind, frustrated musician). He’s one of those rare combinations of researcher and professional-world doer who has some exciting things to offer in the domain of social capital. He’s developed a method for measuring social capital and collaboration, and he’ll doubtless set the world on fire with his <a href="http://www.groupplusllc.com/" target="_blank">new entrepreneurial effort</a>. His time is now, I&#8217;m convinced.</p>
<p>The time is clearly upon us to better understand social capital now that the way we connect and communicate is social. There’s plenty of work on this subject already in the milieu. Chapters are dedicated in just about every leadership book. And there are leaders and their books that focus on the topic exclusively like <a href="http://www.bowlingalone.com/" target="_blank">Bowling Alone</a>, <a href="http://www.amazon.com/Hidden-Power-Social-Networks-Understanding/dp/1591392705" target="_blank">The Hidden Power of Social Networks</a>, <a href="http://www.amazon.com/dp/0307409503?tag=thelabjohgro-20&amp;camp=14573&amp;creative=327641&amp;linkCode=as1&amp;creativeASIN=0307409503&amp;adid=1EM63PR01KD9WBC6PKYP&amp;" target="_blank">The Whuffle Factor</a>, and <a href="http://connectedthebook.com/index.html" target="_blank">Connected</a> to name a few (<a href="http://connectedthebook.com/pages/authors.html" target="_blank">Nicholas Christakis</a> actually spoke earlier at the event – a brilliant mind who’s time has also obviously come).</p>
<p>As communicators, we need to understand how to intervene in the construction of social networks like never before. This is not a branding, marketing, or communications issue. It’s a systems thinking issue. It’s a leadership issue. If marketing people are able to adapt to our new-world reality, people like Judah and Nicholas will be key to our understanding of this new landscape.</p>
<p>Take market segmentation as an easy example. It’s almost intuitive that our social networks affect behavior. But Judah and Nicholas convincingly demonstrate that the way a network is <em>constructed</em> truly matters. This, without hyperbole, redefines market segmentation. It presents a much more complex challenge than what we believe to be true about distinctiveness, homogeneity, response to market stimulus, and reach-ability.</p>
<p>It so happens that my new friend Judah has a market segmentation background. He’s combining this experience with his work on measuring social networks and collaboration effectiveness. He’s the perfect example of the kinds of minds that need to lead marketing and communications professionals today. He broadened my thinking, to be sure.</p>
<p>Judah also demonstrated the kind of leadership style that is called for in our social times during our facilitation: he knew when to pull back, support, and jump in to comment or get us back on track at just the right time. Our workshops were better for it. He kept me from rolling too fast downhill as I&#8217;m sometimes apt to do.</p>
<p>The guest lecture? I went it alone. Lectured. Spoke. Presented. I rarely connected and too infrequently looked for the peers in the group to help create a shared sense of learning. I don’t think it was a bad experience overall, but it wasn’t great.</p>
<p>Now that our world is connected and social, the degree to which we can communicate effectively within it depends on understanding its social constructs. Collaboration rules. How we build and intervene in networks is paramount.</p>
<p>And winging it alone simply won’t cut it.</p>
<p>Lesson learned: Facilitate learning. And do it with great people.</p>
<div><em><a rel="cc:attributionURL" href="http://www.flickr.com/photos/primejunta/">http://www.flickr.com/photos/primejunta/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></em></div>
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		<title>Are b-school systems accommodating for entrepreneurship?</title>
		<link>http://aarontempler.com/are-b-school-systems-accommodating-for-entrepreneurship/</link>
		<comments>http://aarontempler.com/are-b-school-systems-accommodating-for-entrepreneurship/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 20:23:16 +0000</pubDate>
		<dc:creator>Aaron Templer</dc:creator>
				<category><![CDATA[Business Schools]]></category>
		<category><![CDATA[Free Agent Adventures]]></category>

		<guid isPermaLink="false">http://aarontempler.com/?p=1833</guid>
		<description><![CDATA[You can disregard the underlying conclusions of Noam Chomsky and Edward Herman’s book Manufacturing Consent. But you have to admire their ability to delineate between systems and conspiracies.
The media, from my layman perspective of Chomsky and Herman&#8217;s central point, is a business. Like any business, it operates to generate a profit. Anything that acts against [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-1838" href="http://aarontempler.com/are-b-school-systems-accommodating-for-entrepreneurship/system_is_normal/"><img class="alignleft size-full wp-image-1838" title="system_is_normal" src="http://aarontempler.com/wp-content/uploads/2010/03/system_is_normal.png" alt="system_is_normal" width="250" height="188" /></a>You can disregard the underlying conclusions of Noam Chomsky and Edward Herman’s book <em>Manufacturing Consent</em>. But you have to admire their ability to delineate between systems and conspiracies.</p>
<p>The media, from my layman perspective of Chomsky and Herman&#8217;s central point, is a business. Like any business, it operates to generate a profit. Anything that acts against that fundamental premise isn’t tolerated within its system. Like an ecosystem that works to destroy a threatening virus, stories that dissent against the media’s main drivers of profit (thus the elite that gain the most from its prosperity) simply aren’t tolerated.</p>
<p>Chomsky and Herman are saying that it’s simply a systems issue with the media:  resources are funneled toward their prime purpose. It creates a set of  filters that allow or disallow stories to be told. Again, disagree with their findings. But the idea that there isn’t a backroom group of people that make decisions based on political agendas is helpful when looking at governing systems in general.</p>
<p>Like any enterprise, business schools are governed by a system. We can split hairs about the exact nature of their system, but one thing is certain. For many business schools, rankings help define it.</p>
<p><span id="more-1833"></span></p>
<p>Rankings create a set of criteria that business schools must pay attention to. They play an influential role in determining where a b-school’s scarce resources are funneled. I’ve played the rankings game as a marketing professional for a business school and I have no ax to grind with the process. I remain convinced that activities related to garnering a ranking aren’t altogether antithetical to an educational mission. Especially in a business school, where things like understanding customer needs, returning fair value, and demonstrating measurable results are taught as keystones for successful enterprise management.</p>
<p>But I’ve come to wonder about one very important ranking criteria, and if it helps define a system that is opposed to empowering success among students who wish to exit as entrepreneurs or <a href="http://www.fastcompany.com/magazine/12/freeagent.html" target="_blank">free agents</a>: Placement and salary data.</p>
<p>To one degree or another, all major b-school rankings factor exiting placement and salary data in their evaluations. For <a href="http://www.forbes.com/free_forbes/2003/1013/078.html" target="_blank">Forbes</a>, it’s just about everything. For <a href="http://www.businessweek.com/bschools/content/feb2010/bs20100222_556680.htm" target="_blank">Business Week</a>, it’s about 10% of the calculation. (<a href="http://www.entrepreneur.com/topcolleges/index.html" target="_blank">Entrepreneur magazine</a> is one obvious exception.)</p>
<p>So it reasonably follows that business schools place a strong emphasis on post-graduation placement of their students. Without a definable job, there&#8217;s no salary data. And the higher the average salary, the higher the ranking.</p>
<p>You could argue that a career services function is also a response to what most students want from their school in the first place. Which is true. But if serving students is the pure motivation behind these staffed services, you’d see equally resourced advice centers for going it on your own.</p>
<p>Which you don’t. Even <a href="http://www3.babson.edu/" target="_blank">Babson</a> &#8211; the gold standard for entrepreneurship education &#8211; doesn&#8217;t seem to <a href="http://www3.babson.edu/Offices/mbacareerguide/default.cfm" target="_blank">offer much beyond the typical</a> career services. I could certainly be wrong, but research during my tenure as a marketing professional for a b-school didn&#8217;t turn up much differentiation.</p>
<p>I’d argue that up and down the decision chain, business schools allocate resources, design degrees, craft curriculum, and hire faculty and staff in service to helping their graduates get jobs. Measurable and definitive, high-paying J-O-B-S’s. And in my experience, rare is the person within the b-school halls forthcoming with advice to not be tempted by a steady paycheck. To start your own venture. To break out on your own and work as a free agent.</p>
<p>So I wonder to what degree a b-school’s system—in no small part defined by rankings—contributes to their inability to teach entrepreneurship. Is this important in <a href="http://www.sramanamitra.com/2010/03/20/are-mba-programs-failing/" target="_blank">the larger dialog</a>? Is it as much, more, less a factor than <a href="http://www.darden.virginia.edu/html/direc_detail.aspx?styleid=2&amp;id=4363" target="_blank">Saras D. Sarasvathy</a>&#8217;s <a href="http://www.effectuation.org/" target="_blank">work</a> on the inherent difficulties in delivering codified knowledge about something as contextual as entrepreneurship? More than the specific <a href="http://www.forbes.com/2010/02/25/business-schools-venture-intelligent-technology-bootstrapping.html" target="_blank">topics on which they focus</a>? The inability of left-brain directed institutions to <a href="http://rising.blackstar.com/notes-from-the-viscom-classroom-can-creativity-be-taught.html" target="_blank">embrace the entrepreneur’s most critical strength: creativity</a>?</p>
<p>I’ve shot a few emails out to some folks involved in this world to chime in—I hope we hear from them. What do you think?</p>
<div><a rel="cc:attributionURL" href="http://www.flickr.com/photos/skippy/">http://www.flickr.com/photos/skippy/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-sa/2.0/">CC BY-SA 2.0</a></div>
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		<title>How to quit</title>
		<link>http://aarontempler.com/how-to-quit/</link>
		<comments>http://aarontempler.com/how-to-quit/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 18:19:15 +0000</pubDate>
		<dc:creator>Aaron Templer</dc:creator>
				<category><![CDATA[Free Agent Adventures]]></category>

		<guid isPermaLink="false">http://aarontempler.com/?p=1811</guid>
		<description><![CDATA[I know someone with volunteerism in her blood. She’s sat on just about every board in her profession – sequentially, that is. She doesn’t board-bag. She ads value.
She’s starting her own organization now. The natural progression from member to leader to creator. It isn’t easy. She’ll be the first to tell you.
To make room for [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/cpstorm/140115572/"><img class="alignleft size-full wp-image-1813" title="Exit" src="http://aarontempler.com/wp-content/uploads/2010/02/Exit.png" alt="Exit" width="200" height="188" /></a>I know someone with volunteerism in her blood. She’s sat on just about every board in her profession – sequentially, that is. She doesn’t board-bag. She ads value.</p>
<p>She’s starting her own organization now. The natural progression from member to leader to creator. It isn’t easy. She’ll be the first to tell you.</p>
<p>To make room for her new pursuits she had to quit a board with a cause she believes in and a president she admires. It was going to be hard, something she wasn’t looking forward to.</p>
<p>So how does someone so involved, so committed, quit?</p>
<p>She committed – gave her word &#8211; to the president that she would start the organization she’s working on. And that by so doing actually be able to help his organization more sustainably by feeding him new young leaders with an understanding of community involvement.</p>
<p>A great learning moment for me. Quit something by continuing to add value beyond your commitment. Quit something by remaining dedicated to the purpose – ensure it isn’t a fleeting interest.</p>
<div><em><a rel="cc:attributionURL" href="http://www.flickr.com/photos/cpstorm/">http://www.flickr.com/photos/cpstorm/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></em></div>
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		<title>Inspiration is for amateurs</title>
		<link>http://aarontempler.com/inspiration-is-for-amateurs/</link>
		<comments>http://aarontempler.com/inspiration-is-for-amateurs/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 05:25:15 +0000</pubDate>
		<dc:creator>Aaron Templer</dc:creator>
				<category><![CDATA[AT's Approach]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Free Agent Adventures]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[The Creative Mind]]></category>

		<guid isPermaLink="false">http://aarontempler.com/?p=1743</guid>
		<description><![CDATA[Mos Def gave an interview at the end of a performance with K’Naan on Austin City Limits not long ago. (You can view the episode here and the interviews here.) Apparently this was the first hip hop episode for the venerable country-cum-Americana-jam/hippy-band show. It was also the first time I heard such a genuinely honest [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.myspace.com/mosdef" target="_blank"><img src="file:///Users/RAT/Library/Caches/TemporaryItems/moz-screenshot.png" alt="" /></a><a rel="attachment wp-att-1762" href="http://aarontempler.com/inspiration-is-for-amateurs/mosdef/"><img class="alignleft size-full wp-image-1762" title="mosdef" src="http://aarontempler.com/wp-content/uploads/2010/02/mosdef.png" alt="mosdef" width="228" height="120" /></a><a href="http://www.myspace.com/mosdef" target="_blank">Mos Def</a> gave an interview at the end of a performance with <a href="http://knaanmusic.ning.com/" target="_blank">K’Naan</a> on Austin City Limits not long ago. (You can view the episode <a href="http://video.pbs.org/video/1385575965/">here</a> and the interviews <a href="http://nahright.com/news/2010/01/17/video-knaan-mos-def-on-austin-city-limits/" target="_blank">here</a>.) Apparently this was the first hip hop episode for the venerable country-cum-Americana-jam/hippy-band show. It was also the first time I heard such a genuinely honest response by a creative mind to the all-too-common question of inspiration.</p>
<p>You could see Mos Def hesitate at first. A self-censored moment where he wondered if a transparent answer would somehow mitigate the fantasy we put around artists in the entertainment industry – the necessary fantasy for him and those like him to sell records and fill concert halls. But he came through, mos def:</p>
<p><span id="more-1743"></span></p>
<p><a rel="attachment wp-att-732" href="http://aarontempler.com/social-media-didnt-used-to-suck-why-the-backlash/b2_quote/"><img class="alignleft size-full wp-image-732" title="b2_quote" src="http://aarontempler.com/wp-content/uploads/2009/08/b2_quote.png" alt="b2_quote" width="17" height="13" /></a><strong>To quote my good friend <a href="http://www.imdb.com/name/nm0768434/" target="_blank">Malik Sayeed</a>*, he said ‘Inspiration is for amateurs’… to quote <a href="http://www.sfwa.org/members/butler/" target="_blank">Octavia Butler</a>, she said: ‘Habit is more reliable than talent.”</strong></p>
<p>A few days after the airing, Seth Godin posted some <a href="http://sethgodin.typepad.com/seths_blog/2010/01/random-rules-for-ideas-worth-spreading.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+typepad/sethsmainblog+(Seth's+Blog)&amp;utm_content=Google+Reader" target="_blank">random rules for creating ideas worth spreading</a>. One of them:</p>
<p><a rel="attachment wp-att-732" href="http://aarontempler.com/social-media-didnt-used-to-suck-why-the-backlash/b2_quote/"><img class="alignleft size-full wp-image-732" title="b2_quote" src="http://aarontempler.com/wp-content/uploads/2009/08/b2_quote.png" alt="b2_quote" width="17" height="13" /></a><strong>Waiting for inspiration is another way of saying that you&#8217;re stalling. You don&#8217;t wait for inspiration, you command it to appear.”</strong></p>
<p><a href="http://blogs.bnet.com/ceo/?p=2929" target="_blank">Marketing requires acumen</a>. The creative mind <a href="http://aarontempler.com/five-thoughts-for-managing-the-in-house-creative-process/">works with a process.</a> People who change their life after layoffs <a href="http://lemonademovie.com/" target="_blank">worked hard to get there</a>. Creating content requires <a href="http://www.chrisbrogan.com/my-best-advice-about-blogging/" target="_blank">a discipline</a>. Businesses may be inspired, but they <a href="http://www.winwithoutpitching.com/sevenwords" target="_blank">fail to grow if they rely on passion</a>.</p>
<p>Inspiration? It’s the spark. Transforming your inspired idea into action? Seems to me that’s the work of professionals.</p>
<p>________</p>
<p>* I&#8217;m actually not sure who he was talking about. You can make your own assumptions with a Google search, like I did.</p>
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		<title>Slipped from ground gained? You&#8217;re not alone.</title>
		<link>http://aarontempler.com/slipped-from-ground-gained-youre-not-alone/</link>
		<comments>http://aarontempler.com/slipped-from-ground-gained-youre-not-alone/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 00:36:35 +0000</pubDate>
		<dc:creator>Aaron Templer</dc:creator>
				<category><![CDATA[Free Agent Adventures]]></category>

		<guid isPermaLink="false">http://aarontempler.com/?p=879</guid>
		<description><![CDATA[
As a newly self-employed guy, I very much appreciate blogs that catalog the trials of the free agent. To name a few: Steven DeMaio, Erik Proulx and recently (I hope)Chris Spagnuolo. I guess this is my contribution to some already-great thinking out there, for whatever it&#8217;s worth.
Oh &#8211; and Happy Indian Republic Day!
 
Everybody looses things once [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://aarontempler.com/wp-content/uploads/2009/08/ganesh.png"><img class="alignleft size-full wp-image-884" title="ganesh" src="http://aarontempler.com/wp-content/uploads/2009/08/ganesh.png" alt="ganesh" width="210" height="267" /></a></p>
<p><em><span style="font-style: normal;"><em>As a newly self-employed guy, I very much appreciate blogs that catalog the trials of the free agent. To name a few: <a href="http://stevendemaio.wordpress.com/" target="_blank">Steven DeMaio</a>, <a href="http://www.pleasefeedtheanimals.com/2009/08/12/lessons-from-a-morning-run/" target="_blank">Erik Proulx</a> and recently (I hope)<a href="http://edgehopper.com/taking-stock-whats-really-important-in-life/" target="_blank">Chris Spagnuolo</a>. I guess this is my contribution to some already-great thinking out there, for whatever it&#8217;s worth.</em></span></em></p>
<p><em><span style="font-style: normal;"><em>Oh &#8211; and Happy Indian Republic Day!</em></span></em></p>
<p><em><span style="font-style: normal;"><em> </em></span></em></p>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Everybody looses things once gained. It can be terribly depressing and deflating.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Your books are a mess despite once having the perfect accounting routine and system. You can’t run five miles anymore even though you once ran a half marathon. You used to network regularly but have been out of the scene for so long you can’t imagine going back to a room full of strangers. You lost sight of your kids’ soccer games this summer after getting to all of them last season.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Happens to all of us. As sure as we all loose socks in the dryer.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Or as sure as we’ve all had to spend alone time with a partner traveling without us. You know: your partner goes on a business trip, a trip with the kids to see relatives, a long weekend fly fishing with the guys. My wife (Neeti) is in India visiting family this week. It’s the first time since we’ve been married that she’s travelled there without me. She’s been making this trip every two years or so her entire life, and we’ve been three times together since we met. This trip she’s taking without me feels more than a status-quo week apart. Feels different.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">I’m spending more energy than I anticipated imagining her there, missing her. The well-worn paths we take together with her family. All the hassles of Indian travel that I thought annoyed me are suddenly endearing. And now that I’m trying to write about it, it seems that my clearest – as in what I can describe in words clearest – memories of my time in India are actually not very exciting.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">My most plentiful memories of India are actually quite surreal. Now that I think about it, I’m convinced the real India is actually found at night. It’s too hot to do your day-to-day errands in the day. Walks with friends, going to the market, running errands, all tend to happen when the sun goes down.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">So in my most interesting memories, like it is in a dream, the lighting isn’t as good. This makes for odd impressions that are very hard to describe.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Eternal back-alleys and exceptionally confusing markets of Mumbai… parents playing with their children on banal swingsets-slides-climbers inside a fenced park with men offering rides on elephants and white barat-horses outside the confines… a rickshaw that stops at an intersection boxed between busses stuffed with people you’d like to imagine the stories of but the exhaust fumes preoccupy… a relative casually says “look that’s where they filmed Slumdog Millionaire” and then it’s gone in a flash like the hundreds of thousands of faces you’ve vainly and repeatedly asked your brain to make an impression of.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">As a result of this poorly lit, dusty, polluted and over stimulated dream-state, my impressions of what Neeti is experiencing are abstract. I can see her spending seemingly interminably days receiving visitors in her relatives’ homes but that’s a repeated picture that doesn’t change much or leave much of a mark. The stuff that does leave a mark I can’t clearly envision.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Despite this fuzziness I know one thing for certain: She’s surrounded with people intently interested in a god called (among his thousand or so other names) Ganesh.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Almost all of Neeti’s family live in Mumbai and other cities and towns in the state of Maharashtra. Like most other areas in India Maharashtra tends to put more focus on one god over all the others. In Maharashtra, Ganesh rules. It’s hard to separate the place from him. He’s everywhere, cutting through the millions of people and confusion like a light ray in a rickety old theater.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">So as sure as Neeti is on my mind, so is Ganesh. As is what the god with the elephant head has to do with loosing something once gained.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">If I have this about right, a few thousand years ago the Yoga Sutras articulated a number of obstacles we all face. Among them was this notion of loosing something once gained. It’s a tough one to overcome because of how deflating it can be. (I’m pretty sure the author/s call it anavasthitatva.)</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">And among other nice attributes, Ganesh is the remover of these obstacles. Some believe that God (thus Ganesh) is in all of us. So it follows that meditating or worshiping or however you go about patting Ganesh on his elephant back is really about meditating on what he represents: how we all struggle with similar challenges in life and that we have the power within us to overcome the obstacles that challenge us.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">It doesn’t really matter if you believe in any of this. To me it’s just nice to know that I’m not alone in the frustration of a step back after a few forward. That I have it within me to overcome it. And that millions of people around the world think so too.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Thinking of Neeti surrounded by so many people giving Ganesh his props has given me a little strength this week. I’ve been lucky to not have many setbacks in my adventures as a free agent. But one thing is crystal clear in my mind: they’re coming as sure as Neeti is coming home.</div>
<p>Everybody looses things once gained. It can be terribly depressing and deflating.</p>
<p>Your books are a mess despite once having the perfect accounting routine and system. You can’t run five miles anymore even though you once ran a half marathon. You used to network regularly but have been out of the scene for so long you can’t imagine going back to a room full of strangers. You lost sight of your kids’ soccer games this summer after getting to all of them last season.</p>
<p>Happens to all of us. As sure as we&#8217;ve all sent a regrettable email, open the refrigerator <em>again, </em>skim stuff we should read.</p>
<p><span id="more-879"></span></p>
<p>Or as sure as we’ve all had to spend alone time with a partner traveling without us. You know: your partner goes on a business trip, a trip with the kids to see relatives, a long weekend fly fishing with the guys. <a href="http://neetipawar.com/" target="_blank">My wife (Neeti)</a> is in India visiting family this week. It’s the first time since we’ve been married that she’s travelled there without me. She’s been making this trip every two years or so her entire life, and we’ve been three times together since we met. This trip she’s taking without me? It feels more than a status-quo week apart. It feels very different.</p>
<p>I’m spending more energy than I anticipated missing her. Imagining her there. The well-worn paths we take together with her family. All the hassles of Indian travel that I thought annoyed me are suddenly endearing. And now that I’m trying to write about it, it seems that my clearest (as in <em>what I can describe in words</em> clearest) memories of my time in India are actually not very exciting.</p>
<p>Many of my most meaningful memories of India are actually quite surreal. Now that I think about it, I’m convinced the real India is actually found at night. Unless you&#8217;re forced to as a tourist, it’s too hot to do much during the day. Walks with friends, going to the market, shopping for household items, often happen when the sun goes down.</p>
<p>So in my most interesting memories, like it is in a dream, the lighting isn’t very good and I don&#8217;t ever have a clear sense of where I am or what&#8217;s around me beyond the immediate. This makes for odd impressions that are very hard to describe.</p>
<p>Eternal back-alleys and exceptionally confusing markets of Mumbai… parents playing with their children on banal swingsets and slides and jungle gyms inside a fenced park while men offer rides on elephants and white baraat horses outside the confines… a rickshaw that stops at an intersection boxed inches between busses that are wonders in their persistence to still operate and stuffed with people you’d like to imagine the stories of but the unfiltered exhaust fumes preoccupy… passing an open door to a flickering florescent lit room packed with barefoot and dirty people of every unimaginable age huddle-squatting around a flat-screen TV watching <em>Indian Idol&#8230;</em> a relative casually pointing out a temple where a statue of a god has been crying milk for a week and then it’s gone in a flash like the hundreds of thousands of faces you’ve vainly and repeatedly asked your brain to make an impression of&#8230;.</p>
<p>As a result of this poorly lit, dusty, polluted and over stimulated dream-state, my impressions of what Neeti is experiencing are abstract. I can see her spending those seemingly interminably days receiving visitors in her relatives’ homes but that’s a repeated, rather predictable picture that doesn’t leave much of a mark. The stuff that does leave a mark I just can’t clearly envision. So in a weird way I miss her more because I&#8217;m not exactly sure where she is.</p>
<p>Amidst all this fuzziness my mind is pivoting around the one thing I know for certain: Neeti is surrounded by millions of people intently interested in a god called (among his thousand or so other names) Ganesh.</p>
<p>Almost all of Neeti’s family live in Mumbai and other cities and towns in the state of Maharashtra. Like most other areas in India Maharashtra tends to put more focus on one god over all the others. In Maharashtra, it&#8217;s Ganesh. The god with the elephant head undeniably rules there. It’s hard to separate the place from him. He’s everywhere, cutting through the millions of people and confusion like a light ray in a rickety old theater.</p>
<p>So as sure as Neeti is on my mind, so is Ganesh. As is what he has to do with loosing something once gained.</p>
<p>If I have this about right, a few thousand years ago the Yoga Sutras articulated a number of obstacles we all face. Among them was this notion of loosing something once gained. (I’m pretty sure the author/s call it <em>anavasthitatva</em>.) It’s a tough one to overcome because of how deflating it can be. It&#8217;s one thing to summon the courage to do something new. It&#8217;s quite another to recognize a failure and then do it all again.</p>
<p>Among other nice attributes, Ganesh is the remover of these obstacles. Some believe that God (thus Ganesh) is in all of us. So it follows that meditating or worshiping or however you go about patting Ganesh on his elephant back is really about meditating on what he represents: how we all struggle with similar challenges in life and that we have the power within us to overcome the obstacles that challenge us.</p>
<p>It doesn’t really matter if you believe in any of this. To me it’s just nice to know that as I work my way through this solo gig I&#8217;ve chosen to pursue, I’m not alone in the frustration of a step back after a few forward. That I have it within me to overcome it. And that millions of people around the world think so too.</p>
<p>Thinking of Neeti surrounded by a culture that every moment of every day is giving Ganesh his props gives me some smiles this week. I’ve been lucky to not have many setbacks in my adventures as a free agent. But one thing is crystal clear in my mind: they’re coming as sure as Neeti is coming home.</p>
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		<title>The trade thing</title>
		<link>http://aarontempler.com/the-trade-thing/</link>
		<comments>http://aarontempler.com/the-trade-thing/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 21:11:17 +0000</pubDate>
		<dc:creator>Aaron Templer</dc:creator>
				<category><![CDATA[AT's Approach]]></category>
		<category><![CDATA[Free Agent Adventures]]></category>

		<guid isPermaLink="false">http://aarontempler.com/?p=1151</guid>
		<description><![CDATA[I had a conversation this morning with an up-and-coming consultant who I’m sure will set the world on fire once she finds her stride. It was a conversation about bad things happening to a good someone with even better intentions.
She was burned as bad as I’ve heard someone getting burned with a trade agreement. It [...]]]></description>
			<content:encoded><![CDATA[<p>I had a conversation this morning with an up-and-coming consultant who I’m sure will set the world on fire once she finds her stride. It was a conversation about bad things happening to a good someone with even better intentions.</p>
<p>She was burned as bad as I’ve heard someone getting burned with a trade agreement. It was a harsh learning experience for her, the kind of pill anyone who’s a free agent has been forced to swallow at one time or another. She asked for my perspective and since I had never articulated my guiding principles for this kind of thing, it was something I learned from as well.</p>
<p><span id="more-1151"></span></p>
<p>Here’s what I told her. I (and she) would love to hear other approaches as well.</p>
<p>I approach trading services for services like I approach loaning money to friends. It isn’t a loan. It’s a gift. If I decide to help a friend out with some cash, I expect it to not come back. If I don’t want to or can’t give it, I don’t give it.</p>
<p>Likewise if I decide to do something for someone without being paid for it, I assume it’s not quid pro quo. I’ll do it for friends without a return, or I’ll suggest an actual business arrangement. Even if they press for some kind of trade, I refuse to accept it. If they’d like to do something for me out of the goodness of their heart later, fine.</p>
<p>The problem with trade agreements is that they’re entirely too vague. How much time writing is worth how much time planning? What&#8217;s a logo design worth against technical advice? And how many revisions will I get until it&#8217;s right? What happens when I think I’ve put in enough hours but you haven’t received the value you hoped?</p>
<p>These are the kinds of things that can sour otherwise perfectly good relationships. If it’s a free value-add for a friend from the outset, then those issues aren’t nearly as important. It’s the difference between a favor and an obligation. And I try to keep those very distinct.</p>
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		<title>Who people do business with</title>
		<link>http://aarontempler.com/who-people-do-business-with/</link>
		<comments>http://aarontempler.com/who-people-do-business-with/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 23:26:02 +0000</pubDate>
		<dc:creator>Aaron Templer</dc:creator>
				<category><![CDATA[AT's Approach]]></category>
		<category><![CDATA[Free Agent Adventures]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://aarontempler.com/?p=1081</guid>
		<description><![CDATA[Here we go again. Another joke at the expense of the ever stupid and boorish client providing me with another opportunity for my soapbox: the ad agency industry is struggling to demonstrate its value in today&#8217;s radically changing marketing landscape. It needs to put an end to its practice of openly disrespecting those who look [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1094" class="wp-caption alignleft" style="width: 310px"><a href="http://aarontempler.com/wp-content/uploads/2009/11/sacredcow.png"><img class="size-medium wp-image-1094" title="sacredcow" src="http://aarontempler.com/wp-content/uploads/2009/11/sacredcow-300x231.png" alt="A few cows I ran into during a recent trip to Naskik, India." width="300" height="231" /></a><p class="wp-caption-text">A few cows I ran into during a recent trip to Naskik, India.</p></div>
<p>Here we go again. <a href="http://businessguysonbusinesstrips.com/?p=185" target="_blank">Another joke at the expense of the ever stupid and boorish client</a> providing me with another opportunity for <a href="http://aarontempler.com/the-virus-inside-agencies/">my soapbox</a>: the ad agency industry is struggling to demonstrate its value in today&#8217;s radically changing marketing landscape. It needs to put an end to its practice of openly disrespecting those who look to them to add value. It doesn&#8217;t help.</p>
<p><span id="more-1081"></span></p>
<p><em>(Semi-random idea: Wouldn’t it be an excellent job for an ad agency professional group—the missions of most, I assume, have something to do with enhancing the profession—to monitor these things and comment on them? Mitigate it? Assign that to the PR Committee Chair. Give them something productive to do beyond promoting their awards dinner.)</em></p>
<p>The guys behind Business Guys on Business Trips are funny and insightful, and their blog is balanced (this cartoon is not a reflection of their work as a whole). Here’s the truly insightful thing though: people do business with people they know and trust.</p>
<p><a href="http://madworldofsales.blogspot.com/2009/08/rap-against-rapport.html" target="_blank">Brad Simpson put his teeth on the bone</a> (which came to me via <a href="https://twitter.com/Carl_Ingalls" target="_blank">@Carl_Ingalls</a> in Twitter on 9/16/09):</p>
<h5><a href="http://aarontempler.com/wp-content/uploads/2009/08/b2_quote.png"><img class="alignleft size-full wp-image-732" title="b2_quote" src="http://aarontempler.com/wp-content/uploads/2009/08/b2_quote.png" alt="b2_quote" width="17" height="13" /></a>The sales profession has many sacred cows, and the holiest of the herd is the belief that people buy from people they like.</h5>
<p>That’s exactly who I bought from when I hired agencies and guys like me.</p>
<p>So. Why do we think a client turns to their blogger brother-in-law for input on our web strategies? Why are they seeking advice from their first year art student boss’ kid about a logo design?</p>
<p>Because we haven’t established enough trust with them.</p>
<p>I encourage my clients to seek input from wherever they feel most comfortable. I can’t force trust: I can only earn it. One way I can earn it is by demonstrating a sensitivity to the fact that people need to turn to people they <em>do</em> trust. If their boss’ kid gives irrational, uninformed feedback on my work and the client accepts it then that’s a client to whom I’m not going to add much value anyway.</p>
<p>Recognizing I haven’t been at this very long, seems to me that all I have is the trust of my relationships. And I can&#8217;t spend enough time building and maintaining it.</p>
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