13
Jul

cute-little-milkLet’s get to the simple side of complexity. Try this on for size, fellow branding geeks.

Branding happens in three stages:

  1. What you think you’re gonna get
  2. What you actually get
  3. What you’re gonna do about it

Building a brand is about asking and answering three questions:

  1. What do I/we do well?
  2. How I/do we do it differently?
  3. Why does it matter?

And managing a brand is about one thing:

  1. Inspiring a shared vision.

Will that work?

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